Personal Branding with Mayumi: Calm, Clear, and Confident

Some people bring a quiet glow into the room the moment they arrive. Mayumi is one of those people: warm, thoughtful, and deeply professional. Our goal for her personal branding session was simple: create images that feel like an invitation to work with her. Approachable, polished, and unmistakably her.

The brief

Mayumi wanted a gallery she could use across her website, LinkedIn, and social channels, images that show expertise without feeling stiff. We planned a set that balanced classic portraits with lifestyle frames: working at a laptop, relaxed conversational poses, and a handful of storytelling details to round out her brand narrative.

Keywords we worked to: calm, trusted, experienced, modern, friendly.

The look & location

We photographed in a bright, airy home environment, soft whites, natural textures, and clean lines. This setting lets Mayumi be the focus while quietly signalling clarity and professionalism.

Her wardrobe: white linen blazer, soft aqua blouse, and warm neutral trousers—was perfect. The palette keeps attention on her expression and suits a wide range of uses, from an “About” page hero image to a LinkedIn banner. Minimal jewellery and fresh, natural makeup completed the look.

Poses with purpose

• Seated by the window: open posture, gentle angles, and eye-line toward the light for that bright, optimistic feel.

• Standing at the bench with laptop: credible and contemporary: great for website headers and thought-leadership posts.

• Relaxed seated portraits: legs crossed, shoulders soft; ideal for blog intros or “Work with Me” sections.

• Story details: favourite books in hand and a touch of greenery beside her, human and memorable, without clutter.

Throughout, I guided micro-adjustments (hands, chin, shoulders) to keep everything flattering yet natural. No stiff posing, just small refinements that elevate the frame.

Light that flatters

We leaned into abundant window light for a clean, editorial finish; soft, even illumination and catchlights that make eyes sparkle. A subtle bounce fill kept shadows gentle, preserving that luminous, high-end look my clients love. The result is consistent across the set, so her website and social grids will feel cohesive.

Building a versatile library

Every branding session is designed to give you multiple crops and orientations. For Mayumi, we captured:

• Tight headshots for profiles and PR.

• Mid-length portraits with negative space for headlines and graphic overlays.

• Environmental frames to add personality, context, and depth to her brand story.

This mix means she can roll out content across months without repeating the same image.

How Mayumi can use these images

• Website: homepage hero, about page, services, and contact.

• LinkedIn & directories: profile photo, cover banner, and feature tiles.

• Social media: evergreen posts (tips, behind-the-scenes, client wins) and promotional graphics.

• Speaking & media: bio headshots and press kits.

• Email marketing: newsletter banners and author signatures.

Why it works

The gallery reads as calm, confident, and approachable; exactly how clients experience Mayumi in person. Colour palette, styling, and light all work together to tell one coherent story: you’re in safe, expert hands.

If you’re building a brand that values clarity and connection, I’d love to create a set like this for you.

Personal Branding Sessions in Dunedin

• Pre-shoot planning call (brand goals, wardrobe, locations)

• Guided posing and expression coaching

• A curated gallery ready for web, print, and social

• Optional hair & makeup and on-brand wardrobe advice

Send me a message with your preferred dates and how you plan to use your images. We’ll craft a shoot that feels like you! Polished, real, and ready to work hard for your business.